Digital transformation is not about IT or technology. It is much more than applying technology to your current business operations. It is about redefining your entire business strategy, your company culture and creating new business models that leverage data and technology. Companies striving to succeed in today’s digital world should think of technology as a strategic competency, not a support function. Every business must adapt and take advantage of how the digital world has radically changed consumer behavior and expectations.
Increasingly, consumers prefer to shop online, and it is not just retail consumers. B2B is also buying online, researching vendors, and searching social media. B2B also expects mobile access to a seller’s e-commerce platform.
The need for digital transformation continues to accelerate because technology is advancing exponentially, and data is far more available and usable. Usable data depends on the valuable collection, security, analytics, and application; get the data, protect the data, analyze the data, and then utilize it. Having this data and knowing how to use it allows you to make critical business decisions with intelligent metrics in real-time so your business can do new things and do the right things.
Access to data about your consumers, your competitors, your supply chain, and your markets provides the opportunity to transform everything; corporate strategy, business processes, marketing capabilities, and the roles and skills your team needs to master. If your organization does not have the skills or your company does not provide a digital transformation culture, Digital Transformation Consultants can help.
An adept Digital Transformation Consultant can help you capture the value from your transformation strategy, provide you with guidance on the best way to transform and achieve your business objectives, and build a sustainable digital transformation providing you with the tools and the skills needed to continue on your own.
— Nicholas Jouriles